Zinaida Rykova

Special-Style

Zinaida Rykova

Graphic designer

Special-Style

Special-Style is an award-winning interior design studio with 20 years of experience. The studio works on every stage of a project: from the first moodboards and technical drawings to 3D visuals, furniture selection and construction supervision. The studio's visual identity comes from the world of technical drawings: the logo references a symbol typically used to mark walls on construction plans, while the pattern resembles a schematic grid. Layouts and typography were inspired by influential interior magazines and were adapted to remain harmonious in both Latin and Cyrillic.

Visual Identity Commercial
Special-Style stationery detail
Special-Style book spread
Special-Style application
Special-Style print
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Whispers in My Ear

Whispers in My Ear is a group show organised by Osnova Gallery in Valencia, which commissioned the design of the printed materials for the exhibition. The goal was to follow the logic of the white cube gallery space and remain neutral, so the design would not compete for attention with the artists' works.

Exhibition Materials Commercial
Whispers in My Ear page 1
Whispers in My Ear page 2
Whispers in My Ear spread

Bio-based Alternative for Ceramics

This book presents an experimental thesis investigating shell-based sustainable alternatives to ceramics. The design had to hold both the theoretical and the experimental halves of the research comfortably within one volume. The layout is built to meet the demands of academic text, accommodating footnotes, citations and referencing. The overall system stays deliberately neutral, carrying a faint scientific tone that reflects the material investigation at its core.

Book Design Academic
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Bio-based editorial spread Bio-based layout wireframe overlay
Bio-based process

(un) Bar Meneghino

Bar Meneghino is a self-initiated research project that explores a visual language shared by the bars across Milan. Through repeated fieldwork and photographic documentation, it collects the recurring fragments that together compose the recognisable identity of the Italian bar. The format of the zine resembles a menu, while the caption on the cover references the look of a bar's signboard.

Zine Self-initiated
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un Bar Meneghino 3

Hosta

Hosta is a cosmetics brand built on science and simplicity, offering effective, safe formulations with clean, balanced compositions. Initiated within a typography course at Bang Bang Education, the identity is deliberately type-led. It pairs the exactitude of laboratory precision with a softness that speaks to the gentleness of the formulations. The visual system communicates that the brand's attention to the ingredients and composition is a sign of care.

Visual Identity Academic
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Spark

Spark is a non-alcoholic carbonated drink created to give people a place at the bar without alcohol: an invitation to explore unexpected flavour combinations while sharing the same social ritual. To belong in that setting, Spark shifts away from the vivid visual language typical of lemonade branding and adopts a darker, stricter tone of voice. Spark is not sweet; it is tasteful.

Visual Identity Academic
Spark 1
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